May 26th, 2011
When Jukka Mannio of DDB contacted Piñata to create a high quality closeup image of cow's udder, our first reactions at the office were somewhat similar to the reactions on the streets - now that the advertisement has hit the bus stops and ad stands outdoors.
"With the strange angle of camera it takes a little time to figure out what the image is all about. But that's the fun part!", says Piñata producer Johanna.
There was a bit of a challenge in creating the udder so that the feeling was more soft and cartoon like, but with choosing some brighter and saturated tones for the image and focusing on the right kind of mood all the way - the feeling for the setup was met. "And of course we didn't put in all the small details like moles and veins and that kind of stuff on the skin. Except the velvety and fluffy blond fur!", says Tuomas.
Credits
Client: McDonald'sAgency: DDB Helsinki
Creatives: Jukka Mannio
Project Manager: Pia Eiro