May 19th, 2011
Jaffa was refreshing their look and bottle design while at the same time they introduced couple new wicked flavors for the market, Pitahaya (aka. Dragonfruit) and Jackfruit. This visual facelift was done with design agency Mozo, where art director Elina Vuorinen contacted Piñata to create a hefty bunch of label graphics and paintings.
"I was personally eager to get this production. I've done Upcider and different beer labels before and I've really enjoyed painting them. It's so straight forward, you can really go into detailing and fine-tuning the illustration.", Tuomas says and continues: "I think every artist has painted their share of apples, oranges and other fruits and still lifes. It's every time a great deal of fun trying to find new ways to explore the familiar subject."
Credits
Client: HartwallAgency: Mozo
Creatives: Elina Vuorinen
Project Manager: Nina Mäki-Hoimela