Joona Mantere from Lahtinen & Mantere approached us with an idea for Kantolan Valitut bisquits. The idea for the illustration was a clever wordplay based on the brandname, translating into english as “Kantola’s Selected”, or better yet, “Kantola’s Chosen Ones”!
Piñata artist Raine Kuusi replicated the look and lighting of old oil paintings and studied Flemish still lifes to achieve the right kind of atmosphere for the image. This painting technique fit well to the brand and emphasized the classic, yet dramatic and almost divine atmosphere we wanted to get to the illustration.
Agency: Lahtinen & Mantere Saatchi & Saatchi
Art Director: Joona Mantere
Copywriter: Saara Toivonen
Project Director: Mathias Lempenius
Project Manager: Annika Kivi
Brand Manager: Annina Haapaniemi
Piñata artist: Raine Kuusi