Septemper 1st, 2010
For a Fonecta campaign six oh-so-old-fashioned but still yet quite familiar tools of communication had to be presented in a charming and cute but at the same time respectful way. So how to add some nostalgic touch to a casette, an envelope or a telephone? Petteri Vilkki of SEK & GREY had some ideas.
"With the design we took some artistic freedom and simplified the original objects a bit, but most of the charming feeling in the final series was a result of selecting certain camera angles and using light a bit more painterly and dramatically than we normally would.", Timo says.
Images were finished with a bunch of painted details, small rimlights and painterly glow of highlights. "You have to be really careful not to overdo that kind of touching up, but I think this time we succeeded very nicely.", Tuomas mumbles behind his workdesk...
Credits
Client: FonectaAgency: SEK & GREY
Creatives: Petteri Vilkki, Juha Viljanen, Simo Perälä
Project Management: Karla Martinez