Usually it’s the small things that create the mood and feel
Want some change to your day? Lakumix Sunny takes you on a ride above the clouds and transforms your day into joy and sunshine.
Mika, Piñata compositor and studio director, describes the creative process of the film: “Simply put, the core idea was that Lakumix brings the sunshine to your day. Together with the amazing people at Lahtinen & Mantere Saatchi & Saatchi agency we visualized this transition: From the gloomy morning wake up, with all that oh-so-familiar slush and snow and crowded buses, to a beautiful sunny day. Everything is sunshine and rainbows in the end. It’s a bit surreal ride for sure but I think this highlights the idea how your day takes a totally different tone. And it puts the product in the center of the film.”
He continues: “We also wanted to steer away from an overly cutesy and sugary style, so we used a lot of real world elements like rollercoaster rides and cool looking buses as an inspiration but played around with the composition and animation to create this magical feel. Quite a lot of effort went to the mountain with all the details of the rides, buses and animated details. But usually it’s the small things that create the mood and feel.”