February 5th, 2010
Läkerol Dents is not just delicious but it also provides a strong cavity protection for your teeth. This was the premise when Piñata started the work on this piece of animation for Läkerol in co-operation with Lahtinen & Mantere Saatchi & Saatchi.
When we received the initial brief from the client, there still were some issues to be solved before the realisation of the film. "One of the main challenges was avoiding skeleton-likeness with the teeth.", says Henri Tani. "With white teeth on a black background it really is a fine line."
The five second version
Henri designed the animation with a stylized 2D/3D look to achieve the desired effect. After the agency and the client had approved the approach Mika Rantala and Jani Karvonen created the actual film modeling and animating all the elements in 3D.
Credits
Client: LeafAgency: Lahtinen & Mantere Saatchi & Saatchi
Creatives: Tuukka Mujo, Saara Toivonen
Account Manager: Leena Laamanen