February 5th, 2010
During 2009 we created a bunch of animations for Nissen Opticians in addtion to the print campaign published a while back. The client wanted a distinguishable way of promoting their products on TV and we had just the right tools for the job.
Making of Nissen Miniatures
"The animations were really fun to create once we came up with the right ways of making them.", says Mika Rantala. "It was the Houston animation that set the standard of how we wanted to continue with the series. We bought a scale model of the spaceship, assembled and painted it and shot the rotation movement on top of my turntable.", Mika continues. "Everything went really well except for the fact that I broke the turntable in the process."
The space suit for the eyeglasses was first designed by Mikko Vormala and then sculpted in 3D. The rendered 3D elements were then composited together with the photographed material of the space ship to form the final film.
Nissen Sand Storm
For the Sand Storm animation Mika went and nicked some sand from the Hietaniemi beach and then built a proper miniature set in our basement. "We got the bus from a minuature store and Jani Karvonen pitched in by creating the Egyptian backdrop with the pyramids and all.", Mika says. "Come winter we used some clever image manipulation techiques to create a snow storm version of the same animation."
Sand Storm turned into a Snow Storm
Nissen Opera
The Opera film was one of the earlier ones still created fully in 3D. Jani did a lot of the 3D work for the opera hall using the Alexander Theater as a reference. Mika then - as he usually does - expedited things with some nifty camera mapping tricks and then rendered and composited the whole thing togehter.
Credits
Client: NissenAgency: TBWA/PHS
Creatives: Jouni Seppänen, Ilkka R. Ruotsalainen, Mikko Torvinen, Pinja Metsäkoivu, Miika Kumpulainen, Antti Heimo
Project Manager: Kaisa Kinnunen