M&M Summit
January 20th, 2010

Antti Rastivo of Sherpa contacted Piñata to create an animated ad based on an illustration by Antti Uotila. "I was inspired both by the Olympics and the Iron Age.", Antti Rastivo illuminates. "I was going for the feeling that the animation had been playing at the Lahti Stadium since the beginning of time. With the eye of my mind I could see boulders weighing several tons sailing like migrating swans in the early spring. Like an ancient forest with its moss-covered rocks - not humbling but nevertheless offering a pillow to rest your head upon."

Mika Rantala took care of animating the illustration in the 3D and post-production work flow. "Some of Antti's ideas are a bit hard to grasp but he sure is one hell of an inspiring client.", Mika admits. "And fun to work with. I really liked the overall style of the animation and I'm happy with the way it came out, too."

Heppu Pentti, he too of Sherpa, composed the music for the animation.

Credits

Client: Markkinointi & Mainonta

Agency: Sherpa
Sherpas: Tapu Haro, Antti Rastivo, Lauri Vassinen, Tommi Kortesniemi, Heppu Pentti
Sherpa: Pauli Waroma

Illustration: Antti Uotila