Mix of techniques was used to bring the animal hybrid alive in the chosen style
For a campaign created for Varma Mutual Pension Insurance Company, ad agency ActiveArkJWT and Piñata created a series of animal hybrids.
An illustrative style was chosen to keep the focus on the animal personalities and to have more freedom with the animated transitions. Keeping the tech side to minimum and focus on the look and idea.
Mix of techniques was used to bring the animal hybrid alive in the chosen style: Both owl and cheetah were modeled and animated in 3D by Ville Ikonen, then textured with several layers of hand painted maps to create smooth transitions and variate the level of detail. Henri Tani worked on the animal transitions of the animation and with the help of few carefully placed 2D animation segments by Mikko Vormala, the animal hybrid started the merge and the animation take its final form.
Agency: Activeark JWT
Account Manager: Katja Nordman
Creatives: Taneli Sippola, Jenni Virtanen
Producer: Sari Tani
Artists: Henri Tani, Mikko Vormala, Ville Ikonen, Tuomas Korpi