October 6th, 2009
Exel was launching a new line of sports footwear and needed a couple of old-school design paintings to add that handicraft touch to their brochures. Lauri Vassinen of Sherpa contacted Piñata with the idea since modern product design rarely produces hand-drawn pictures as a by-product anymore.
"The best thing for me with this project was the opportunity to do something strong, unfinished and loose for a change.", says Tuomas Korpi. Mikko Vormala started by creating line drawings of the shoes that Tuomas used as a base for painting and compositing. "In the beginning we experimented with a rather clean and smooth digital look too, but quickly decided it's not going to work.", says Tuomas. "I turned to real pens and brushes to get the physical art look going."
Get that art in there
"I tried to capture the look of a designer painting starting with broad lines, mixing the colours and creating the shoe little by little from the creative chaos.", Tuomas continues. "I left some impressionistic touches even to the final images with the mixed primary colours. The bulk of the painting was in the end made digitally but I feel having those few splashes and brush strokes in there really ties the paintings together."
Credits
Client: ExelAgency: Sherpa
Sherpas: Tapu Haro, Antti Rastivo, Lauri Vassinen, Tommi Kortesniemi, Heppu Pentti
Sherpa: Pauli Waroma