September 4th, 2009
It is not very often we get an assignment that we're asked to carry out carelessly. This was more or less the case with Sherpa's series of posters for The Finnish Marketing Association. The creatives wanted to have an authentic feel of a draft - just like some creative director had just doodled the pictures in a hurry.
Antti and Mikko at work
Antti Rastivo of Sherpa and Mikko Vormala threw a cosy drawing workshop one summer evening at Piñata studio. "The only way to get these kind of results is to just draw it out and then draw another one.", says Mikko. "Once you get your pen going and stop thinking you just might end up with something that doesn't look too planned and executed." The guys ended up with load of versions and then just picked out the best ones.
Credits
Client: The Finnish Marketing AssociationAgency: Sherpa
Sherpas: Tapu Haro, Antti Rastivo, Lauri Vassinen, Tommi Kortesniemi, Heppu Pentti
Sherpa: Pauli Waroma