April 23rd, 2009
Hartwall was launching three new cider flavours and Maarit Haavisto of King approached Piñata to create the fruit illustrations for the bottle labels. Tuomas Korpi already had previous experience of a small series of Upcider label illustrations and was more than eager to continue his contribution with the brand.
"I really enjoy these kind of projects.", says Tuomas. "The subjects and the surface materials are already very familiar so there's always an opportunity to experiment a bit and find new angles to old things. In all their simplicity you can get a lot of cool nuances out of small things such as how a leaf reflects its green colour under it, and so forth."
The work itself was clear cut with Tuomas following his regular painting workflow. "We got some apples and pineapples from a grocery store, I placed them next to my tablet and started painting.", says Tuomas. "First I skecthed some line studies of the fruit in different shapes and positions and continued by creating a colour sketch to be approved by the client. Once the basics were agreed upon I simply continued painting and refining the details until the illustrations were finished."
Credits
Client: HartwallAgency: King
Creatives: Teemu Kurko, Jouko Laune, Olli Hietalahti
Account Manager: Maarit Haavisto