I have a very strict gun control policy: if there's a gun around, I want to be in control of it."
- Clint Eastwood
Drawing inspiration from the label graphics, Antti and Tomi took a figurative trip to New Mexico with this print production. The brief from advertising agency Taivas was to get some true italo-western vibes and Clint Eastwood feel to the image.
Antti worked on the color palette and composition of the whole image, while Tomi took up the challenge of modeling and texturing the sombrero. "Actually, desert was almost an ideal location for this kind of product image and composition. I could play with the reflected light, use it to highlight the can in the shade and keep the shadow areas looking fresh. With the color palette I wanted to emphasize the contrast between the can and background, keep it feeling really hot and dry, but fresh at the same time.", says Antti.