Fazer Thin Dark
March 13th, 2009

Creatives Anu Niemonen and Mega Maunula of Hasan & Partners needed a set of delicious chocolaty words as a part of a new campaign for Fazer. We used a couple of different approaches to create the set of different letters depending on the characteristic of the material: the solid crumbled pieces and the melted chocolate calligraphy.

"This is a good example of what 3D can be used for.", says Tuomas Korpi. "Of course we photographed some chocolate crumbles and textures and used a few tricks to get all the melted forms right, but there is no black magic involved. Not this time anyway."

Besides the rather tight schedule our main challenge was keeping enough good reference material available. "The guys at our studio are unbelievable. They certainly do have a sweet tooth.", says Tuomas.

Credits

Client: Fazer

Agency: Hasan & Partners
Creatives: Anu Niemonen, Mega Maunula, Mikko Juhola
Project Manager: Tarja Malka